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Short, practical guides for the way you actually work and dress. No trends. Just what I've learned, written down.
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New guides arrive with the seasons
10
The 10-Piece Workwear Capsule
“Count the wears, not the price.”
Ten pieces, a full working week, no repeats. What to look for in each, and what to skip.
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524 Nov
The Buyer's Eye
“Price is not proof. Your hands are.”
How to spot quality in five minutes, in any shop, at any price. The checks I make before anything earns a place.
Coming 24 November
12January
One Bag, Five Days
“Wear the heaviest, pack the lightest.”
The work-trip carry-on: twelve pieces, the fabrics that travel, and five days of outfits.
Coming in January
8January
Dress for the Moment
“No dress code? Dress one notch above.”
The interview, the presentation, the pay conversation. Eight moments, and what to wear so the room listens to you.
Coming in January“I do the looking. You do the deciding.”
Stoyana, founderThe inner circle gets every new guide first, plus a first look at every Edit.
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